As SONIQ gains traction as the first contextually aware communications operating system built for the UK channel, the company has made two key appointments to accelerate partner growth and commercial strategy.
Both Barry and Mark bring extensive experience from the UK telecoms market, including senior roles at TelcoSwitch — where Barry served at board level and Mark played a central role in scaling the channel partner network. Their arrival signals the transition from product build to aggressive channel expansion.
Barry Kaye
Managing Director
Barry takes the helm of SONIQ's commercial operation — owning partner acquisition, go-to-market strategy, and the overall growth trajectory of the business. His brief is clear: take a platform that's technically proven and build the channel around it.
“The expectations around communications platforms are changing. Businesses want more than just connectivity — they want insight and value in real time. SONIQ is built to deliver that, and the opportunity across the channel is significant.”
Mark Barnes
Business Development Manager
Mark joins to build and expand the partner network directly — working with resellers, MSPs, and telecoms dealers to onboard them onto SONIQ and support them through their first deployments. His role is the front line of channel engagement.
“Having spent decades in the communications space, it's rare to come across something that genuinely feels different. SONIQ gives partners a platform that is not only more intelligent, but more valuable to their customers from day one. That creates a strong opportunity for the channel.”
What makes SONIQ different
SONIQ isn't a traditional hosted PBX with AI bolted on. It's built from the ground up as an AI-native communications operating system on a modern SFU architecture — where every call, every message, and every interaction is contextually understood in real time.
39 Industry AI Models
Not a generic LLM — trained on Dental, Legal, Motor Trade, Recruitment, IT/MSP, and 34 more.
Live Sentiment Scoring
Per-sentence, per-call sentiment analysis — supervisors see every call at a glance.
Auto PCI Compliance
Card data detected → recording paused → transcription suppressed. Automatic. No config.
Yealink Smart Terminals
T58/T88 smart displays run SONIQ APKs with live wallboards and per-partner branding.
Contact Centre
Supervisor wallboard, keyword alerts, live transcription, whisper and barge — AI-native.
Full White Label
Your logo, domain, colour scheme. Customers see your brand from portal to notification.
A channel-first platform
SONIQ does not sell direct to end customers. Partners own the customer relationship, set their own retail pricing, and deploy under their own brand. The channel programme includes:
Founder perspective
“Most platforms are trying to retrofit AI into systems that were never designed for it. We've taken a different approach. SONIQ is built as an AI-native, context-aware communications operating system on top of an SFU architecture — not a legacy PBX.”
“It doesn't just capture conversations — it understands them and helps businesses act on them in real time. Bringing Barry and Mark into the business is a key step as we scale that vision across the channel.”
What's next
Barry and Mark's appointments mark the first phase of a broader leadership expansion. With the core platform live, the Yealink SDK shipping, SONIQ CC launched, and 39 industry AI models trained, the focus now shifts to scaling the channel and onboarding partners.
Further developments are planned across AI automation, billing integration, and partner enablement tools throughout 2026.
About SONIQ
SONIQ is an AI-native, context-aware communications operating system built on modern SFU infrastructure for the UK channel. It combines real-time intelligence, contextual memory, and automation into a single platform that partners deploy under their own brand.
Media contact: [email protected] · soniqlabs.co.uk