A dental practice paying £120/month for hosted telephony is now paying £300–500/month to a separate AI vendor for virtual receptionist, appointment booking, and after-hours call handling. A law firm paying £400/month for their phone system is spending £800+ on AI triage and call deflection. The telecoms partner who sold them the phone system doesn't see a penny of that AI spend.
This is the gap SONIQ closes. AI voice agents — trained on 39 industry verticals, deployable in minutes, integrated directly into the phone system — are available to every SONIQ channel partner to sell, configure, and bill as their own.
The revenue your partners are losing
Traditional hosted PBX gives partners one revenue line: seats. SONIQ gives partners five. AI receptionist, appointment booking, lead qualification, FAQ deflection, and live analytics — all billable, all integrated, all under the partner's brand.
| Service | Traditional PBX | SONIQ Partner | Standalone AI vendor |
|---|---|---|---|
| Phone system (10 seats) | £120 | £120 | — |
| AI receptionist / after-hoursNEW | — | £80 | £150–300 |
| AI appointment bookingNEW | — | £50 | £200–400 |
| AI lead qualificationNEW | — | £60 | £250–500 |
| AI FAQ & call deflectionNEW | — | £40 | £100–250 |
| Live sentiment & analyticsNEW | — | £30 | £150+ |
| Total per customer | £120/mo | £380/mo | £850–1,570/mo |
Not a generic chatbot — real contextual intelligence
This is the actual SONIQ AI Intelligence screen. The AI doesn't just transcribe — it understands who's calling, why they're calling, their emotional state, their history, and what to do about it. All of this is available to the AI voice agent before the call is answered.
What the AI agent knows mid-call:
Trained on 39 verticals — knows dental terminology differs from legal, knows a P1 is critical for an MSP.
Remembers every previous interaction with this caller. Knows Janet Morris is high-anxiety on her 4th emergency.
Scores emotion per-sentence in real time. Adapts tone. Escalates automatically when distress detected.
Classifies the call purpose instantly — booking, complaint, emergency, sales enquiry — and routes accordingly.
If a card number is spoken, recording pauses, transcription suppresses, payment completes, recording resumes.
Caller (Janet Morris): “Hi, I've got really bad tooth pain again, I think it might be the same one as before…”
“…it's been really hurting since yesterday, I couldn't sleep, I just need to get it seen today if possible…”
Real industry examples
These scenarios use real call data patterns from the SONIQ live demo. Each industry has its own trained model — the AI understands the vocabulary, compliance requirements, and customer expectations specific to that vertical.
Patient calls at 8:15am with severe tooth pain
Recognises repeat emergency (4th call, same tooth). Routes to senior receptionist. Pre-loads dental history. Offers immediate slot. Logs high-anxiety flag for calm tone.
Receptionist answers cold. Patient repeats everything. Gets put on hold. Calls back twice.
Client calls about conveyancing — 3rd call this week
Pulls case HC-2024-441 from vector memory. Knows searches returned, exchange expected next week. Provides update without solicitor involvement. Escalates only if new issue detected.
Secretary takes message. Solicitor calls back 4 hours later. Client frustrated.
Customer calls to book MOT for Ford Focus AB21 XYZ
Looks up vehicle from caller ID. Knows MOT due date, last service history, outstanding recall. Books Thursday 9am slot. Attempts upsell on service bundle.
Receptionist checks system manually. Books MOT. Misses recall. Misses upsell.
Candidate calls about interview feedback
Matches caller to candidate record. Knows interview was yesterday at FirmX for Marketing Manager role. Provides positive update. Confirms offer at £38k. Schedules next steps.
Consultant in a meeting. Voicemail. Candidate calls competitor agency.
Client reports server down — second time this month
Recognises P1 pattern from memory. Knows contract N-441 includes 4hr SLA. Auto-creates ticket. Pages on-call engineer. Provides ETA. Logs incident against asset.
Helpdesk takes details. Spends 10 mins finding contract. Misses SLA.
How partners deploy AI agents
There's no AI expertise needed. Partners configure AI agents from the same partner portal they use to provision phone systems. Select the industry model, set the business hours, configure the voice, and the agent is live.
Select industry
Choose from 39 pre-trained models
Set the rules
Hours, routing, escalation triggers
Choose the voice
Natural British voices, male or female
Go live
Agent handles calls immediately
“The AI agent market is growing faster than UCaaS ever did — and right now, none of that revenue flows through the channel. Businesses are buying AI call handling from companies their telecoms partner has never heard of. We built SONIQ so that partners own that conversation. The AI is trained, the platform is ready, and the commercial model means partners can add £200–300 per customer per month in new revenue without selling a single extra seat.”
About SONIQ
SONIQ is an AI-native, context-aware communications operating system built on modern SFU infrastructure for the UK channel. It combines real-time intelligence, contextual memory, and automation into a single platform that partners deploy under their own brand.
Media contact: [email protected] · soniqlabs.co.uk